Social commerce, the combination of ecommerce and social media platforms, is one of 2022’s leading marketing and sales trends. Despite being a relatively new sales channel, social commerce is rapidly growing in importance and popularity throughout the United States. To stand out from the ever-growing crowd of sellers, however, associated businesses need to focus on building a convincing strategy.
A meteoric rise
Social commerce owes its popularity, not surprisingly, to the continued growth of social media. Between 2020 and 2021 alone, according to Statista, social media users increased from 223 million to 295 million people in the U.S. — a figure equivalent to three quarters of the population.
