It’s fall 2022. We’ve moved past the lockdown and are in a bar with a group of marketing peers at an industry event reflecting on the past few years and all the transformation B2B marketing has gone through.
What would be the breakthrough decisions you made? What changes, bets and/or investments would you have made 12 or 18 months ago that accelerated marketing’s impact?
This is how I try to operate and think. Look through the telescope to envision what the world looks like. Then look through the windshield to see what’s ahead to plan and execute against. And then pull out the microscope to understand the details and nuances that matter.