There are many articles about what to include in your business plan. But what about before you even start writing it? Are there things you need to know? Information you need to compile? Things to consider? You bet. Below you’ll learn five things you must know and do before sitting down to write your business plan:
1. Your business plan is a marketing document
The first thing you must understand before writing your business plan is that your plan is a marketing document. It is not a 50-page dossier explaining everything there is to know about your business. Rather, the document’s purpose is to convince others, such as investors, lenders, partners, employees, etc. to invest their time, money and/or resources in your company.
