In 2020, during the pandemic, ecommerce grew by a whooping 33.6%, which is equivalent to nearly $800 billion. It is not difficult to understand that it was an instant outcome of the sudden closure of stores.
Hence, many doubt the growth of online stores post-pandemic, when stores reopen. However, marketers are highly hopeful and estimated e-commerce to grow another 13.7% in 2021.
Since sales are at their peak during the holiday season, it’s time to gear up and prepare your conversion optimization strategies.
