For as far back as I can remember (12 years now), there has been one consistent strategy when it comes to social media marketing: To drive traffic from social to our corporate blogs.
And, over the years we’ve seen many companies jump on board. In fact, according to UMass Dartmouth’s Center for Marketing Research, 54% of Fortune 500 companies have blogs–and many of those companies are most likely using social to drive people to them.
However, as we head into 2022, it’s time to change that thinking. Because it hasn’t really been working that well for years.
Why? 3 big reasons.
