Most of the guidance you see for entrepreneurs is aimed at those who are selling a product (Apple, Tesla, Xiaomi), or selling a service (Uber, Airbnb, Snapchat). Yet, according to statistics from the Small Business Association (SBA), over half of new businesses offer something else—personal professional services, including consulting, business coaching, and advisory services.
The challenges for making money and survival in these professional services worlds are different, maybe even tougher. The “product” value is difficult to quantify, the costs are nebulous, and entrepreneurs have to clone themselves to scale the business.
