In 2005, Amazon.com introduced Amazon Prime, the hugely popular loyalty program that has become a smorgasbord of free two-day shipping, online video, and other perks like access to the Kindle Lending Library.
The following year, in 2006, it delivered its first storage unit, signaling the dawn of the business now known as AWS or Amazon Web Services, which has turned into a behemoth that delivered nearly $2 billion in operating income last year.