As an entrepreneur vying for market share in an increasingly competitive online environment, you’ve got to bust out all the stops to make your product or service stand out. Personalizing the customer experience is, to my mind, the least you can do when it comes to differentiating your business and improving lead generation.
Although my years as a business owner have shown this to be true, the statistics back me up here. According to an Epsilon survey, 80% of consumers want personalized experiences from retail vendors. If there’s one thing that’s indisputable about entrepreneurship, it’s that you won’t succeed if you can’t offer what the consumer demands.
