Marketing is really its own form of psychology. Marketers have to get inside the heads of their clients and customers to fully understand the buyer’s journey.
But those in the industry sometimes fixate so intently on helping their clients, they can forget to that marketers too need occasional guidance.
We all fall victim to irrational assumptions. These distorted thinking patterns, or “cognitive distortions” as psychologist David Burns calls them, can cause us to unintentionally sour business relationships.