In the lexicon of business, especially B2B, words and phrases can take on so many different meanings. That they, in effect, lose their intended purpose after a while. For instance, you most likely have heard or read something about the buyer-aligned sales process within the past few years. What does that actually mean today? Especially in a world turned upside down. Accompanied by much uncertainty on how the future is shaping up.
The term buyer-aligned will take on a significant new meaning as you enter a new era of B2B and buying. It will take on new shapes, structures, and forms. And let us not forget – new processes.
