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Choosing a Business Name is Hard. Here is How to Make It Easier

Naming your business is akin to naming a child or getting a tattoo. It’s (almost) permanent and changing it requires a huge effort. So, it’s best to do it right the first time. A good name is memorable, gives your target audience an indication of what your business does, and performs a hefty portion of the promotion and marketing for you.

A bad name is forgettable, confusing, and causes you to spend advertising money clarifying what your business does.

Read More on Inc.