What is a CRM System?
If you are a small business owner new to the term CRM system, it can be useful to know what one is. Cloud-based software designer Salesforce offers us a nice definition of what a CRM is:
“Customer relationship management (CRM) is a technology for managing all your company’s relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships to grow your business. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.”