Today, top marketing executives and CMO recruiters know how important it is for companies to align their brand purpose with their product or service. The brand story should connect with your consumers, provide a vision for the future, and inspire positivity throughout your messaging. Your marketing strategy should be a reflection of what your company stands for.
One common marketing practice used by many top marketing executive leaders today is influencer marketing. The goal is to build trust and engagement through influencers and be able to directly connect with each individual on a personal level.
