Many multinationals suffer from the same limitations that plague many small businesses. They are disadvantaged because they have little or no local presence, so internet marketing techniques need to be explicitly fine-tuned to establish a competitive edge over their competitors. If you’re running an international company, it’s worth considering why and how this strategy works before choosing advertising tactics on these particular types of platforms.
Some strategies are tried and true no matter what – you may get a few more leads by making your website available in a few more languages, for example. But there are also plenty of other measures that are successful based on specific cultures.
