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Creativity Isn’t Just Something You’re Born With — It’s a Skill You Can Develop. Here’s How.

For a brand to survive and thrive in a competitive marketplace, it must harness the power of creativity and innovation. When a brand ceases to innovate, it risks becoming mundane and losing its unique appeal, thereby surrendering its market share to a more imaginative competitor.

With that said, few of us know how to cultivate this creativity in our brands or ourselves individually. Contrary to popular belief, creativity is not a rare gift bestowed upon a select few “artsy” individuals. Instead, it should be considered a skill that anyone, including you, can hone and develop. All it takes is practice and a deeper understanding of how our brain and consciousness function.

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