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CRM implementation, eco-friendly branding: Friday’s daily brief

Good morning, Marketers, I hope you had a good Earth Day, yesterday.

Below, we found a study that suggests environmental messaging might be the biggest miss in the world of marketing. What is your organization saying about the health of Planet Earth? What steps toward sustainability is your organization taking? Your customers are listening.

With vaccines rolling out, help is on the way for making humans healthier, too. I received my first shot of Moderna last week. It was an easy step to take, with an efficient operation and compassionate medical staff at the Ford Foundation in midtown Manhattan.

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