Your customers are the lifeblood of your business. Without them, you wouldn’t have a reason to keep your company in operation. But gaining new customers is a hard process, costing about five times as much as retaining an existing customer.
That’s one of the reasons why so many businesses focus on retaining the customers they’ve already gained. A Marketing Metrics study found that if a customer has made at least one purchase in the past, they’re 60% more likely to purchase from you again in the future. But how do you keep your existing customers coming back for more?
