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5 Skills Your Sales Team Needs Right Now

I’ve written extensively about sales skills over the years, so when my editor asked for a list of five essential skills, I really had to think about it before winnowing it down. Everything considered, I have to say that, today, these five skills are the most essential:

1. Getting Recommendations

I’m consistently struck by the number of sales organizations that don’t use their existing customers to find new customers. Assuming your product is good and useful, your customers are your most natural salespeople. However, you need to make it easy for them to recommend you to their colleagues.

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