Growing an agency starts with the right mindset, a topic that I cover in the article, How to Scale a Marketing Agency Fast.
But that might leave you wondering, what else do I need to grow a digital marketing agency? What kind of tactics, tips, tools, and actual things do I need to do?
In two words, client retention.
In my experience of scaling an agency from startup to billions of dollars in ad spend, client retention is one of the most effective methods for growing your agency income and keeping it.