Social media consumes a lot of our waking hours, whether or not we intend it to (I mean, those memes aren’t going to chuckle at themselves). Especially in the COVID era, people seek connection and search for information on social media more than ever. In fact, people around the globe average more than 2 hours a day scanning social media.
Social media has changed how customers interact with companies. Customers expect to reach their favorite brands on social platforms. And, it’s become the preferred customer support channel for people under age 25. As younger generations gain consumer power, companies will want to prioritize social media customer support to meet the needs of their customer base.
