Marketing professionals around the globe often think about ways they can bring in new customers. Obtaining new customers translates to higher profits. While that statement may be true, there are other factors that you should consider.
Customer retention is another important piece of the marketing puzzle often left on the back burner. An Adobe study titled, “The ROI from Marketing to Existing Customers Online” revealed that keeping a customer around after their initial purchase is well worth the investment. For starters, an average repeat customer spends five times more than a first-time customer.
