No matter how much time you spend poring over sales numbers, they won’t tell you which customers really love you. Sure, repeat buyers might be head over heels for your products, but are they really devoted to your brand, or will they quickly jump ship for a competitor’s offer? Half of consumers are willing to switch brands if their needs aren’t anticipated, according to Salesforce.
True brand loyalty isn’t just about having people clamoring for your solutions; it’s about having customers who are emotionally invested in your company’s success.
