Any business that lacks a customer centric culture is well on their path to being irrelevant. But customer service statistics show that those that are customer-centric become profitable faster.
In a recent Aragon Research Podcast, Nextiva’s CMO, Yaniv Masjedi, and Aragon Research founder and CEO, Jim Lundy, discuss this topic. They also discuss how businesses can meet the demand for these future-forward tools.
What Does it Mean to Be Customer Centric?
A customer centric culture refers to a business mindset, approach, or culture. This culture positions customer satisfaction at the top of every agenda and process.
