The selling process has changed. It’s now powered by information, not action.
For marketers and sales teams, that means no more cold calling or direct mail and more blogging and ebook generation. Marketers are now busier than ever, generating leads. Done correctly, this process grows businesses, fast!
The marketing and sales duo has been the growth driver of businesses for years, but this too is changing. Consumers have higher expectations than they ever have and can easily get services or products elsewhere if they are not treated the way they want to be. When they don’t get the support they need to achieve their goals, customers move on.
