Shopping habits have been changing as the years go by. In 2022, the majority of Black Friday shopping is done online. Retailers are responding by hosting some deals that are exclusively online, or focusing on their social media marketing.
43% of US shoppers would rather pay $20 more to support a small business than saving $20 by buying the same thing from a large retailer, according to Union Bank. This is good news for small businesses. With people already more willing to support small businesses, retailers can really stand to take advantage of the upcoming sales events. This article details some of the ideas that small businesses can implement to increase sales this Cyber Monday.
