Data runs everything today—browsing the web on my phone, my heart beat and wellness on my fitbit, my credit card spending history. And those are just a few things brands know about me.
Data runs the world. Brands now have information and context about their customers at their fingertips that directly impacts so many aspects of the business, from finance to product development to marketing, you name it. Brands can deliver an elevated experience to their customers through each of these avenues by means of great data.
