Since the advent of the unrest following George Floyd’s killing, there have been largely tepid corporate responses such as issuing empty statements affirming the importance of Black Lives Matter or one-off tweets followed by a now unnerving quiet. It’s an eerie calm and it feels as though there has been a collective corporate sigh of relief with the hope that all this unrest business is over.
However, Corporate America is reading the tea leaves incorrectly. The relative quiet we see is not quiet at all, it is the calm before the next wave.
