Design is a very important aspect of a branding strategy. After all, it’s through the design of a business website, logo, and so on, that the brand can become memorable and recognizable among its target audience.
Of course, just like with any other creative industry, there are plenty of interesting design trends, but there’s just one problem – trends tend to stop trending. All but one. More and more brands adopt the minimalist approach in order to level up their image and branding long-term.
