Like we digital marketers need another thing on our plate, right?
But, the concept of adding an audio content strategy to your work isn’t as crazy as it might have seemed just a few short years ago.
For starters, consider just a few stats:
- 28% of the U.S. 12+ population are now weekly podcast listeners, a 17% increase over 2020
- 33% of Americans 12+ now own a smart speaker.
- 62% of the U.S. 12+ population are now weekly online audio listeners, an all-time high for this category.