Many people tell me they experience a rush of FOMO when they try to identify their ideal customer.
FOMO (Fear of Missing Out) is one of the big reasons people get stuck when they try to identify their ideal customer. They say,
“If we concentrate on attracting just one type of customer, aren’t we leaving out entire groups of people who want and need what we sell?”
The magic of the process, however, is that it forces you to identify your most ideal customers. The people who immediately see value in what you offer and who are willing and able to pay you for it.
