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Earn the Right to Gain Buyer Empathy

The word and the premise of empathy have become quite the buzzword in business and marketing. Especially so since the advent of and the ongoing COVID-19 pandemic. There is widespread consensus that having empathy is a good thing. A must-have to connect with buyers and customers.

A place to start for most organizations and individuals is by having a common definition of empathy.

Empathy is at its most basic level the ability for one to walk in another’s shoes. To experience their world from another’s point of view. Essentially, to have a deeper understanding of what another is experiencing.

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