What is brand?
Brand is a catch all term that we use to describe the look and the feel of a company. This is everything from the logo, to what colors they use, to how they speak about themselves, and their voice, tone, and style of communicating. Basically brand is everything.
Brand can sometimes feel like a buzz word that marketers use that doesn’t mean much, but don’t be fooled — your brand is the most valuable asset. You may think branding became popularized with the rise of commercial advertising, but actually the word brand has been around for centuries — first being used in farming as a way of distinguishing livestock by ‘branding’ them with your own unique symbol.
