Having a clear understanding of how you can optimize your conversion funnel is like having a detailed map to reach point A from point B. Point A being the top of the funnel (awareness), and Point B the bottom, or your business goal of conversion. Optimizing each stage of the funnel can give you clear directions on steering your leads by creating impactful marketing strategies that deliver results.
Why is Conversion Funnel Optimization Important?
Have you heard of the leaky bucket syndrome? Imagine you continue adding water to a bucket, and it continues to seep out at the same rate. What do you get in the end? An empty bucket despite filling it up for hours before giving up.
