Understanding the Facebook pixel can be a little overwhelming. In this blog post, I take you through a step by step process of creating and installing the Facebook pixel.
The Facebook pixel code
The Facebook pixel is a piece of code that works like magic for your Facebook ads strategy.
By installing and using the Facebook pixel, you can create one of the most powerful kinds of Facebook ads – Retargeting ads.
The Facebook pixel also helps you track conversions, thus making your Facebook ad results quantifiable.
