The world is a crowded place, filled with competitors all vying for attention. In many cases, it’s hard to differentiate yourself from others in the same field doing the same thing.
What can you do as a business to stand out over your competitors? Most founders and CEOs I work with have tunnel vision and believe the only way they can stand out in a crowd is by trying to differentiate what they do. They think if they can somehow market themselves differently they will create a gap in the market or get a leg up over the competition, and then they can begin driving traffic to their business.
