Come September 2021, Google is going to be testing a new strike-based pilot program for repeat Google Ads policies violators. The three-strike ad policy system will have increasing levels of penalty, but before the strikes, you will first get a warning.
Google Ads 3 Strikes System for Publishers
This announcement is part of the Google Ads enforcement system and its Enabling Dishonest Behavior, Unapproved Substances, and Dangerous Products or Services policies. And to that end, it will start issuing strikes to advertisers. However, before the first strike, Google will issue a warning for the advertiser’s policy violations. If the advertiser continues with these violations, they will start earning strikes.
