In the era of pandemics, your B2B website is literally the front door to your business operations. To be part of the future is to have an effective, professional and efficient online presence. Your business has 7 seconds to make a great first impression on a prospect visiting your website—here are 5 tips on how to succeed.
A Clear and Consistent Message
Website visitors won’t make an effort to read your entire website before making a quick assessment about staying, so keep things simple. Your website’s homepage should be doing what a first-time meeting would—providing a high-level overview of your products and/or services, along with prompts to dive deeper.
