By Beth Doane, an award-winning writer, speaker, entrepreneur and the CEO of Main & Rose
There’s more to color than meets the eye. Top brands leverage color theory – the science of how different colors mix, match and contrast – to shape our emotional responses and persuade us to trust certain products. This matters because some studies suggest that people subconsciously make a judgment about a product within 90 seconds – and up to 90 percent of that assessment is based on color alone.
So, how do you use color theory to rise above the competition? I built an agency that uses color theory and design psychology to help some of the world’s biggest brands succeed.