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How Field Services Can Bring Real Growth To Your Customer Experience

Businesses have spent almost a decade creating customer experiences (CX) that are more valuable than the features and pricing of the products they produce. From customer service to product quality, brands across all segments are catering to customer sentiment with tremendous insight into how customers feel about them and their competitors.

According to a 2017 Gartner survey, more than two-thirds of companies are already focused on growing their business mostly on the basis of CX – and that percentage is projected to rise to 81% by next year. Yet, despite the rising expectations for CX initiatives, marketers are now facing an untenable fight for essential budget as they prove how CX investments improve customer relationships, business performance, and financial results.

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