2qBusinesses are looking for ways to communicate with customers as smoothly as possible. The introduction of live chats and their rising popularity proved the desire of customers for instant connection and written communication.
However, to completely immerse in customers’ lives, brands went further by meeting them where they spend most of their phone time — messaging apps.
Why instant messaging is so popular
Messaging is the #1 digital activity people engage in — every minute, 42 million messages are sent on WhatsApp only. It adds to 100 billion messages a day.
