For most of 2020, small businesses all across the US have had their hands full trying to stay afloat amid the ongoing coronavirus (COVID-19) pandemic. For some, it has meant slashing costs to the bone and putting their operations in hibernation with the hopes of a resumption when the crisis abates. For others, it has meant doubling down on online sales and work-from-home strategies, often by standing up new digital operations in a big hurry.
That said, as much of the nation begins to take tentative steps towards reopening local economies, small retail businesses face a new challenge: figuring out how to reopen safely and do business in what is being called the ‘new normal’.
