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How to Apply Amazon’s Customer Obsession Rule to Your Business

Amazon CEO Jeff Bezos founded his company in the garage of his house in Seattle in July 1994. Today, it is the third most valuable company in the world with a $576.8 billion market cap and Bezos is the richest man on the planet with a net worth of $99.6 billion as of this writing.

One of Amazon’s core values is a customer obsession. The Amazon website says that “Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers.” This is a great philosophy for business success, and one that any startup or entrepreneur can use to grow their business to new heights.customer obsession

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