The influencer marketing industry is valued at $13.8 billion – there’s big money in social media, and for good reason. An impressive 61% of consumers told Matter Communications they are likely to trust recommendations from a social media influencer, compared to just 38% who trust the same recommendations from a brand. Meanwhile, Amazon generated more than $80 billion in sales for its third-party sellers alone in 2020. It only makes sense for the e-commerce giant to join the influencer marketing landscape.
