Just about every business owner wants to grow. Who doesn’t want to earn more money or build something successful? Scaling and growth aren’t necessarily the same thing.
Is your goal to simply make more money? If that’s the case, you might be happy keeping your operation small, keeping expenses low, while increasing your rates and evolving your services to keep pace with change.
If your goal is to build something bigger, you’ll need to have a plan in place–a vision for where you want to be in the next five, ten years and a general sense of how you’ll get there.