When people talk about customer service, what usually comes to mind is the experience most of us can relate to: waiting 17 minutes on a helpline waiting for someone to pick up.
But customer service isn’t exclusive to these types of massive companies. In fact, customer service, by definition, is something that exists in businesses of every size–from your local pizzeria to a bank. In its simplest form, customer service is the act of “serving customers,” and getting them what they need in the way they need it.
