Likely, you know someone that you’re more than happy to refer to other people. In fact, we might even feel some sense of an obligation to help them out with a referral. You might wonder where that feeling of obligation comes from, and just as importantly, how you can use that same technique for yourself and your business.
As it turns out, the answer is painfully simple. You must give something first with no expectation of a return. Or, as a friend of mine once put it, a giver gives first.