Nowadays, our customers are ever more online — they love reading online news websites, sharing their favorite products and services on their social media networks, and leaving online reviews about brands. Thus, it is vital that us entrepreneurs have a grasp of how our businesses are being talked about online. This is because if we aren’t regularly monitoring our company’s online reputation, we may be completely unaware of a negative news story or bad review about our product or service that could be turning away potential customers.
In my own business journey with CMA Exam Academy, a Certified Management Accountant exam review program, I’ve discovered a few quick and effective ways to monitor your business’s online reputation:
