Managing a brand’s reputation includes protecting the various copyrights and trademarks associated with that brand. Intellectual property is real and valuable, and in a world of over seven billion people, there’s a good chance someone out there is trying to steal a company’s digital assets. In cases where a copyright violation has been identified, the party that owns the copyright can file what’s called a Digital Millennium Copyright Act (DMCA) takedown in order to both better ensure effective reputation management and protect their property.
