When I started my marketing agency, I had to make a lot of choices about the services I could offer. I found the hard part wasn’t choosing what services to offer but which to not offer. It was easy enough to start with one service, but then a client would ask, “I also need a website, can you help me with that too?”
The challenge wasn’t only around the services we offered but who we offered them to. Some agencies focus exclusively on healthcare, while others choose self-storage companies as clients. Some agencies work with startups, while others focus on large, established corporations.
