In a customer-centered economy, where a lot of revenue growth occurs within the established customer base, churn is a big problem. Customers grow more valuable over time, so you must keep them happy and interested in renewing. Still, dissatisfaction can creep up on any customer relationship, especially if you don’t communicate the value of your product regularly. When this happens, you’ll need to salvage the relationship, fast. That’s why you should learn how to identify at-risk customers so you can prevent churn before it strikes.
